remnant inventory
Glossaries
Term | Definition |
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remnant inventory |
Inventory sold after premium inventory has been pre-sold by a direct salesforce. Remnant inventory is sometimes synonymous with real-time inventory and is often the target of programmatic buying. Because remnant has an unnecessarily negative connotation other terms that have been experimented with are 'premnant' (premium + remnant} or 'secondary premium.' Also sometimes called 'tier 2' or 'class 2.'
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