The programmatic ad server is an essential part of our Bidder engine. However, it can be also used standalone or when using any other third party Bidder.
Call modes:
- programmatic campaigns via SSPs
- direct integration using Ad tags
- rendering dynamic creatives using JS tags
Platform core features:
- Cross-channel, Cross-device, Cross-Screen for maximum flexibility and reach.
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- Self-service UI: advanced UI to fully control all your daily operations.
- Open API: Our UI is built on top of our open API. Use automation tools to continuously optimize and fetch reports.
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- Full transparency: Pull granular data for deep-dive performance analytics - opportunities, fill rate, view rate, bid rate, win rate, etc. All stats are available in our reports and can be used to optimize the buying process.
- Real-time reporting and Dashboards: See trends and KPIs in a dashboard, use reporting to get all key data.
- Scheduled reports: Your KPI waiting for you in your morning email. Every day.
- BigData Framework: Our Big Data Framework enables the real-time collection, processing, and transformation of source data. Processing petabytes of advertising event logs over a distributed cluster facilitates seamless analysis and the ability to quickly build audience segments.
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- Running in Cloud, media server Content distribution network - CDN