Our unified platform powers cross-device monetization with a robust SSP and Ad Server. We enable publishers, broadcasters, and developers to maximize ad revenue including direct access to many DSPs. The versatile platform supports RTB, PMP, Deal IDs, Automated Guaranteed, and Direct campaigns around the world.
The Programmatic SSP solution implements a modern SSP technology that allows customers to remove publisher waterfalls and increase revenue for media. All bidding agents receive bid requests simultaneously. Solutions are built on the top of our customer-centric platform stack, which contains a huge library of different RTB components, allowing easy customization and implementation per project needs.
Benefits:
- Competitive fill and eCPM rates: 100% Fill rate and competitive eCPMs for qualified traffic.
- Floor price optimization: Automatic full-time floor price maximization algorithms
- Earn more: Add an additional and more effective monetization layer on top of existing banner ads and earn more on your existing inventory.
- Easy integration: Integrate in under a minute, simply copy-paste the code to your homepage and be done. Ads will begin showing when offers are available and relevant to your users.
- Better yield management: Removal of the waterfall flow allows for more effective monetization of publisher inventory.
- Header bidding solution also solves inefficiency problems associated with tag-based integrations, such as discrepancy and fees paid on passbacks.
Features:
- Any device type: Desktop, Mobile (Web and In-App), DOOH, Addressable TV, Digital Audio
- Any media type: Display Ads, Native Ads, Video Ads, Audio Ads, Mobile, and In-App Ads
- Any bidding mode: Automated Guaranteed, Unreserved Fixed Rate, Invitation-Only Auction, Open Auction
- Fair play: RTB auctions become more transparent for demand platforms. Demand sides receive a better understanding of inventory available for bidding.
Platform core features:
- Cross-channel, Cross-device, Cross-Screen for maximum flexibility and reach.
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- Self-service UI: advanced UI to fully control all your daily operations.
- Open API: Our UI is built on top of our open API. Use automation tools to continuously optimize and fetch reports.
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- Full transparency: Pull granular data for deep-dive performance analytics - opportunities, fill rate, view rate, bid rate, win rate, etc. All stats are available in our reports and can be used to optimize the buying process.
- Real-time reporting and Dashboards: See trends and KPIs in a dashboard, use reporting to get all key data.
- Scheduled reports: Your KPI waiting for you in your morning email. Every day.
- BigData Framework: Our Big Data Framework enables the real-time collection, processing, and transformation of source data. Processing petabytes of advertising event logs over a distributed cluster facilitates seamless analysis and the ability to quickly build audience segments.
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- Running in Cloud, media server Content distribution network - CDN
Why Header Bidding
Header bidding is a superior alternative to traditional waterfall implementations. It allows programmatic demand to compete with direct-sold revenue on price, without compromising existing commitments to advertisers. Publishers employing header bidding enable the user’s browser to surface the ad impression to all sources of demand, simultaneously. In addition, this process eliminates passbacks. Accordingly, visitors to your site will enjoy a dramatically improved experience, because of faster page load times.
Who Benefits from Header Bidding
- Our header bidding solution is designed for all publishers, large and small, as long as they have a Google DoubleClick for Publishers (DFP) or Iprom adserver account. It is compatible with other third-party ad servers on the market.
- While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners. Our prebid header analytics tool allows publishers using the open-source Prebid wrapper, to see how fast each demand partner is performing, and if the exchange is doing what it says it is.
- By analyzing how long it took for the average partner to return a bid tweak timeout in order to find the right balance of revenue and the user experience. Too short of a timeout decreases advertising revenue. Too long of a timeout, and the user experience suffers.