Moment marketing refers to creating relevant and consistent connections between offline and online media in real time. The key to really “being there” when a customer reacts to a TV ad sports event or even a change in the weather is the ability to link offline media with search intent. When customers reach for their smartphones or laptops to make a search triggered by a key brand moment it is imperative for your brand to be present with the correct messaging in that exact instant. See also: Weather sync TV In-sync Geo-fencing