PROGRAMMATIC
SSP / DSP / DMP
Solutions
ADVERTISING SOLUTIONS:
For Agencies & Brands
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MONETIZATION SOLUTIONS:
For Publishers
For Broadcast & Telco & OTT
For Digital audio
Products
Data Management Platform
Demand Side Platform
Supply Side Platform
Ad serving
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Dynamic creative optimization
Product recommendation engine
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PREBID Header bidding analytics
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Newsletter native ad insertion
Server side ad insertion - OTT
Podcast dynamic ad insertion
TV Sync - Automatic stream content recognition
Services
Ad Operations
Support
Digital marketing glossary
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marketer
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Definition
marketer
Generally a large advertiser that manages at least some of its own digital advertising. Also called a direct marketer.