PROGRAMMATIC
SSP / DSP / DMP
Solutions
ADVERTISING SOLUTIONS:
For Agencies & Brands
-
MONETIZATION SOLUTIONS:
For Publishers
For Broadcast & Telco & OTT
For Digital audio
Products
Data Management Platform
Demand Side Platform
Supply Side Platform
Ad serving
-
Dynamic creative optimization
Product recommendation engine
-
PREBID Header bidding analytics
-
Newsletter native ad insertion
Server side ad insertion - OTT
Podcast dynamic ad insertion
TV Sync - Automatic stream content recognition
Services
Ad Operations
Support
Digital marketing glossary
.
Skip to content
cost plus
Search for glossary terms (regular expression allowed)
Begin with
Contains
Exact term
Sounds like
Glossaries
Digital advertising glossary
All
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Term
Definition
cost plus
A payment model in which advertisers agree to pay the cost of media plus an additional CPM or % profit margin on top.